The names – after the team ruled out the popular Utah Yeti because it couldn’t reach a co-existence deal with YETI Coolers – are the current Utah Hockey Club, plus Utah Mammoth and Utah Outlaws. An attempt at Utah Wasatch fell flat on the first night of voting and was replaced by Outlaws.
As part of the vote, fans were shown branding possibilities, which were supposed to stay under wraps. But the potential logos went out on social media Monday and were confirmed by NHL insider Frank Seravalli of Daily Faceoff.
The first two are self-explanatory. The Mammoth and Outlaws are a sideways mammoth and an outlaw, respectively. The nicknames have significance because mammoth remains have been found in Utah and the state was also the birthplace of Butch Cassidy.
The Utah Hockey Club’s potential revised logo – the current one is a puck – appears to be a combination of a snow creature and the Wasatch mountains. Perhaps, it’s what the Yeti logo could have looked like if a deal had been reached.
The nickname search started at 20 names, then was cut to six and now three. Tuesday’s game is the fourth and final opportunity for an in-person vote. The team said a logo, jersey design and mascot would be ready for the 2025-26 season.
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