The powers-that-be at The Masters didn’t think to ask Jason Day what he was wearing last year. Why should they?
Day had been a regular at Augusta National Golf Club since 2011 and the 37-year-old Australian never stood out for his outfits. He went along with the more reserved look Masters officials prefer based on tradition.
Until 2024. Until he became a brand ambassador for Malbon Golf.
Day made waves on the course last year playing in a group with Tiger Woods because of the clothing choices he and Malbon made for their first major together. Day notably wore a sweater vest with ‘No. 313. Malbon Golf Championship’ in bold blue-and-red lettering across his chest that Augusta National officials eventually asked him to take off. They took pre-emptive measures ahead of the start of the 2025 Masters on Thursday.
Day revealed he had to alter his outfit choices for this year’s tournament when the initial look he and Malbon came up with was not approved.
‘If they would have let us do what we first put the scripting through to them, it would have been a lot crazier than last year,’ Day said during a recent appearance on Skratch’s ‘Dan on Golf Show’ with Dan Rappaport. ‘But it’ll be toned down just because they have a little bit more, they asked to see the scripting before. The funny thing was, they’ve never asked to see scripting of mine because I’ve always been pretty neutral and down the middle. This year they asked, obviously, with what happened last year.’
Day finished in a tie for 30th at last year’s Masters, but his performance will forever be remembered for what he wore. In addition to what Day referred to as a ‘knit vest,’ he also broke out baggy pants that were compared to parachutes as social media and the golf world went wild over his outfits.
Day began his partnership with Malbon Golf at the start of the 2024 PGA Tour season, but his more unorthodox clothing choices gained an entirely new spotlight thanks to the attention paid to The Masters, and to whoever plays with Woods. Malbon Golf considers itself a ‘lifestyle brand’ and signed Day to be the face of its product line.
Day’s on-course attire was a big part of the planned promotion launch. But by the end of the rain-delayed opening rounds last year, Day said, he was approached by Masters officials asking him to ‘take that vest off.’
This week, he has no intention of pushing the boundaries quite like that again.
‘I’m not here to step on anyone’s toes because I know when we go and play The Masters, it’s all about The Masters,’ Day said to Rappaport. ‘It’s about the tone. It always has been about this tournament, so I always try to be as respectful as possible.’
What Day wears, one year later, remains to be seen.
