Lionel Messi has scored another Michelob Ultra commercial – this one timed to the FIFA Club World Cup.
If you are a fan of football or fútbol, you likely remember the Michelob Ultra commercial from 2024’s Super Bowl featuring the Argentina and Inter Miami superstar, Jason Sudeikis and NFL great Dan Marino in which Messi joins a game of beach soccer when the Michelob Ultra tap goes dry.
In this new commercial, titled ‘Superior Hotel,’ Messi competes in a one-on-one soccer match for the lone Michelob Ultra in the hotel bar refrigerator. The 30-second ad will appear on social media – including on YouTube – and air during broadcasts throughout the FIFA Club World Cup. The international tournament starts June 14 with Messi and Inter Miami taking on Egyptian club Al Alhy at Hard Rock Stadium in Miami.
Messi is perfect fit for Michelob Ultra, said Ricardo Marques, senior vice president of marketing for Michelob Ultra.
‘A global soccer icon like Messi helps fuel the significant momentum and growth both soccer and Michelob Ultra have been experiencing across the U.S.,’ he said in a statement to USA TODAY. ‘Messi is the biggest soccer star of our time and is the perfect embodiment of our brand’s point of view and brings excitement to some of soccer’s most passionate fans during some of the sport’s most competitive tournaments.’
As the official beer sponsor of the FIFA Club World Cup, Michelob Ultra will also present the Superior Player of the Match Trophy, awarded after each game – the brand sponsored the award during last year’s Copa America 2024. Michelob Ultra will also sponsor the 2026 FIFA World Cup.
Michelob Ultra pop-up beer gardens and pitchside clubs will be found at the 12 host stadiums, too. Fans can enter online to win a chance to sit in the Michelob Ultra Pitchside Club in New York City for the semifinals and final.
‘The FIFA Club World Cup is an opportunity to continue to make our brand synonymous with one of the world’s most beloved sports by elevating the fan experience this summer and into 2026,’ Marques said.
Mike Snider is a reporter on USA TODAY’s Trending team. You can follow him on Threads, Bluesky, X and email him at mikegsnider & @mikegsnider.bsky.social & @mikesnider & msnider@usatoday.com
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