Coming to toy shelves soon: LeBron James in the form of his own Ken doll.
James, the NBA’s all-time leading scorer and 21-time All-Star, through his LeBron James Family Foundation, has partnered with Mattel, Inc. to create a toy model in his likeness, which will be the first Ken doll to feature a professional athlete.
‘As a young kid, I was fortunate to have role models who not only inspired me but also showed me what’s possible through hard work and dedication. Now, as an adult, I understand how vital it is for young people to have positive figures to look up to,’ James said in a statement.
‘It’s an opportunity to recognize the powerful impact of role models who instill confidence, inspire dreams and show kids they, too, can achieve greatness.’
The Lebron James ‘Kenbassadors’ doll will be available to buy online starting on Monday, retailing at $75. The doll will be released by Mattel ahead of Ken’s 65th anniversary.
The doll features James dressed in a varsity jacket with his initials and patches featuring his jersey number 23, his home state of Ohio. It also has a wristband reading “I promise,’ which also is the name of a school in Akron, Ohio, and Beats by Dre headphones, a black hat, sunglasses, a gold watch, and a black LeBron James Family Foundation “We Are Family” T-shirt.
‘We are excited to bring fans a new presentation of Ken that celebrates LeBron as a role model, his icon status, lasting impact on culture and dedication to setting a positive example for the next generation to reach their limitless potential,’ Krista Berger, senior vice president of Barbie and global head of dolls at Mattel said.
