Matthew McConaughey – regularly spotted on the sidelines of University of Texas football games – makes it no secret he loves sports.
The Texas alum, who is also the Longhorns ‘Minister of Culture,’ is now pitching Pantalones Organic Tequila, the brand he and his wife Camila Alves McConaughey co-founded, to sports teams. Earlier this year, Pantalones became the official tequila of Major League Soccer’s Austin FC (McConaughey is also a part owner of the soccer team).
Now, Pantalones is heading to the big leagues of baseball, becoming the official organic tequila of the New York Mets, the brand announced Wednesday, Aug. 20.
Pantalones will be served at Citi Field, becoming the only organic tequila available at the stadium. Fans can sip the spirit in a new cocktail called the Citi Field Sunset, made with Pantalones Organic Tequila, orange juice, lime juice, cranberry juice, and topped with a cherry and orange garnish. You can also order the tequila in other cocktails at the stadium.
The McConaugheys have had fun with their tequila brand. ‘No. The world doesn’t need another celebrity Tequila,’ they said on the company’s website when they debuted Pantalones nearly two years ago (and the comment is still there). But goodness gracious the Tequila industry sure could use a shot of fun. And that’s exactly what Pantalones is: Really good, really clean fun.’
Back in November 2024, the couple released a new Pantalones ad spoofing the film ‘How to Lose a Guy in 10 Days,’ the 2003 film starring McConaughey and Kate Hudson. In the ad entitled, ‘How to Lose Your Pants in 10 Ways,’ Alves wears a dress similar to the one Hudson wore in the movie’s official poster. McConaughy is shown without pants with his lower body pixelated.
The couple have released several on-brand photos and social media posts regarding the lack of pants (‘pantalones’ is Spanish for ‘pants’) since launching Pantalones with a commercial in which they McConaughey calls the tequila, ‘Quite possibly the best thing Camila and I have made with our pants on.’
Mike Snider is a national trending news reporter for USA TODAY. You can follow him on Threads, Bluesky, X and email him at mikegsnider & @mikegsnider.bsky.social & @mikesnider & msnider@usatoday.com
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